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FREE WEBINAR: Connecting People and Science in the Disinformation Age
Tue 2 Jun, 2020 8:30am - 9:30am
As a member of a science-based professional community, you probably communicate with
stakeholders who are already on-side with your work as well as other audiences such as the
public, patients, parents, consumers and industry. It’s not much fun these days, is it? Opinion
seems to count for more than facts. Everybody’s got their back up about something. And every
subject seems to be a target for polarisation—from climate change, agricultural technology (eg:
gene editing, glyphosate), food (eg: gluten, fad diets) and health (eg: vaccines, placenta-eating,
homeopathy) to general science (eg: flat Earth, moon landing conspiracy).
How can science communication get past the misinformation, mistrust, cognitive bias, celebrity
culture and other barriers?