Communicating your Research

The key message of the Spotlight Series: Communicating Your Research was that effective research communication combines clear storytelling, audience understanding, and strategic presentation. It emphasizes the importance of defining your research's purpose, crafting well-targeted grant applications, engaging early with communities, and using visuals and compelling narratives to make your findings relatable and impactful.

OUR TOP FIVE TIPS

• The #POINT approach (Copyright Clare Collins) emphasizes Preparing key points, Organizing them logically, providing Information for each point and a Number supporting examples, and Tying them back to the overarching message for a clear and compelling narrative.
• To craft an impactful presentation or research proposal, define the "why," understand your audience, use visuals strategically, and practice your delivery to engage and persuade effectively.
• Early community engagement ensures that your research is relevant, accessible, and well-understood by both stakeholders and funders.
• A successful grant application tells a clear, audience-tailored, and credible story, with a strong presentation that aligns with funder priorities and avoids jargon.

Simplicity is key. Use negative space to highlight the most important elements on a slide, allowing your message to stand out. Focus each slide on a single key point and ensure the font size reflects the importance of your message, guiding your audience's attention effectively.